Frontiers of Electronic Commerce: A Comprehensive Guide by Kalakota and Whinston
Electronic commerce is the process of buying and selling goods and services using digital technologies, such as the Internet, mobile devices, and electronic payment systems. Electronic commerce has revolutionized the way businesses operate, creating new opportunities and challenges for both buyers and sellers.
frontiers of electronic commerce kalakota whinston pearson pdf
One of the most influential books on electronic commerce is Frontiers of Electronic Commerce by Ravi Kalakota and Andrew B. Whinston. Published in 1996 by Addison-Wesley Publishing Company, this book provides a complete introduction to many facets of electronic commerce, such as global networking, broadband technologies, electronic markets, electronic data interchange, electronic payment systems, security and privacy issues, legal and ethical aspects, and strategic management.
The book is divided into six parts: Part I introduces the concept and scope of electronic commerce; Part II discusses the network infrastructure for electronic commerce; Part III explores the Internet as a network infrastructure; Part IV examines the business applications of electronic commerce; Part V analyzes the mercantile strategies and models of electronic commerce; and Part VI addresses the challenges and opportunities of electronic commerce.
The book is written for business professionals who want to understand the revolution taking place in electronic commerce and how it affects their industries and organizations. The book also serves as a useful reference for students, researchers, and practitioners who want to learn more about the emerging technology and network infrastructure, the business applications and mercantile strategies, and the challenges and opportunities of conducting business on the information superhighway.
If you are interested in reading this book, you can download a PDF version from various online sources[^1^] [^2^]. Alternatively, you can buy a hardcover or paperback edition from online or offline bookstores[^3^].
The book has received positive reviews from various sources, such as academic journals, online platforms, and readers. For example, IEEE Transactions on Components, Packaging, and Manufacturing Technology: Part C praised the book for its \"comprehensive coverage of the subject matter\" and its \"clear and concise presentation of the material\" [^1^]. Google Books rated the book 4.5 out of 5 stars based on 5 reviews [^2^]. Goodreads rated the book 4.05 out of 5 stars based on 107 ratings and 11 reviews [^3^]. Some of the readers' comments include \"good to use\", \"good book\", \"very informative\", and \"a must-read for anyone interested in e-commerce\" [^2^] [^3^].
The book is considered a classic and a pioneer in the field of electronic commerce. It was one of the first books to provide a comprehensive and systematic overview of the emerging phenomenon of electronic commerce and its implications for businesses and society. It was also one of the first books to integrate the technical, business, and strategic aspects of electronic commerce and to provide practical examples and case studies from various industries and countries. The book has influenced many subsequent books, articles, courses, and research projects on electronic commerce.
The book is still relevant and useful today, despite being published more than two decades ago. Although some of the technologies and applications discussed in the book have evolved or become obsolete over time, the fundamental concepts and principles of electronic commerce remain valid and applicable. The book provides a solid foundation for understanding the current trends and developments in electronic commerce, as well as the future challenges and opportunities. The book also offers valuable insights and lessons learned from the early experiences and experiments of electronic commerce. 0efd9a6b88